Shortening URLs in-house

May 27th, 2010 § 0 comments § permalink

All websites now use URL extensions that redirect for easy to remember URLs.

A recent example is Google’s http://google.com/pacman – a simple / and one word is much easier to remember than say /google_pacman.html (which is still keeping it simple!)
(I’m sure if you looked into it, the files aren’t actually stored in a /pacman folder either ;) )

There are URL shortening methods out there, such as http://bit.ly and http://tiny.cc, but I feel these don’t give you enough power for customisation. And what if you have your own domain that you want to use?!
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Batch compress all files in a folder with YUI Compressor

May 24th, 2010 § 2 comments § permalink

I’ve recently read up on the importance of site performance for search engine optimisation (SEO).

Google is saying that this year (2010) it may start using the speed your site loads as a factor in determining where your site shows up in its results list.

One great way of decreasing the load times of your site is to compress the CSS and Javascript.
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